12/24/2023 0 Comments Games like homescapesHomescapes added a Team chest event that is a co-op guild task where members beat levels to gain crowns (“points”). These updates tend to include various co-op features such as tasks or competitive guild tournaments. Step 2: Adding depth through co-op mechanicsĪfter introducing the foundation for guilds, deeper guild related features follow a few months later.Players were then rewarded for doing so with soft currency. Homescapes released guilds with chat and a simple send/ask help feature where members could send lives to each other. This is followed by an update a few months later that brings more in-depth features, such as co-op tasks and guild tournaments. The foundation for guild features is introduced first, typically with a simple implementation. How top casual games have introduced guildsĬasual games usually introduce guild features in stages. Guild mechanics have seen a significant increase in adoption among casual games, and particularly among top match-3 games, such as Playrix’s Homescapes, Gardenscapes and Fishdom. Yet we can see that guilds become a more popular differentiating feature at higher grossing ranks, becoming more common in the top grossing 100 vs the top 200. The chart above illustrates how guild mechanics are now a popular feature in all genres, but when looking at casual games the rate of adoption drops drastically. Percentage of games with/out guilds in US iOS top grossing 100 and 200 However, casual games have started to adopt guild mechanics at an increasing pace. Traditionally, guild mechanics have been a must-have feature in many midcore genres, such as strategy and RPG games.Ĭasual games have, however, tended to avoid them, relying on much lighter social elements such sending lives and gifts to friends or comparing high scores. Guilds act as a hub, enabling the introduction of other social features.Įxamples includes donating and borrowing in-game items, co-op play, and communal activities to complete high level goals such as guild wars.īut first and foremost, guilds help players find communities - people with similar playing styles, interests, and levels of engagement. Wilhelm Voutilainen is senior game analyst at leading mobile game feature data provider GameRefinery.
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